Hey, everyone, from icy Chicago!
Many years ago, my very rich uncle from St. Louis gave this young kid some valuable pieces of business. One,"You don't get rich by WORKING HARD - you get rich by MOTIVATING OTHERS TO WORK HARD with you!"
Today, however, let's focus on the classic saying, that I bet your rich uncle gave to you, too - "It's not what you MAKE, it's what you SPEND!"
How many of our clients earn a lot of money each year, but, net-net, they are actually BROKE. (One physician client of mine comes to my mind here - his and hers BMW's, great colleges for their two kids, the finest home, the finest things - but only had a 570 credit score, and couldn't qualify recently for a home loan). But, they are DOCTORS - beware the wolf in sheep's clothing!
But what about US? They say the shoemaker's children have no shoes - but, often times, perhaps we don't practice as we preach - and I am including myself in that group!
Within the last three months in our business, we have trimmed quite a bit of fat out of our operating budget, without sacrificing our lead generation, business-building, or training activities. Here are a few of the larger itemized adjustments - please share yours with us -
BIG TICKET ITEM OLD COST/MO NEW COST/MO SAVINGS/MO
Auto Lease - Honda $555 $343 $212
Accord EX-L 4 cyl vs
Acura RL 6-cyl 4WD
Gas For Business Car - $280 $211 $69
Regular vs Premium,
16MPG City vs 13MPG
Visual Tour Flat Fee vs. $225 $39 $186
Virtual Tour per Tour
MOZY.COM Online $75 $5 $70
Back-up vs Connected.com
Print ad schedule deleted $150 $0 $150
"Under Performing" Web $100 $0 $100
Services - (E-neighborhoods,
Connecting Neighbors,
Realtor.com
Separate Web Site)
Health Insurance- GTL vs $1,073 $472 $601
Blue Cross, similar coverage
TOTAL MO. SAVINGS THUS FAR $2,458 $1,070 $1,488
(Still Looking to Further Economize)
THAT'S NEARLY $1,500 SAVED MONTHLY, IN 2008, JUST BY BETTER STUDYING MY BUDGET AND TRIMMING A LOT OF FAT! Projected Annual Savings - $17,856!
During the stronger market of a couple of years ago - I would rarely scrutinize by budget this way. Quite frankly - never thought I needed to, because we were RIDING HIGH! Imagine the savings if we would have!
Haven't even touched the personal side here - expensive vacations, dinners out and entertainment, etc. But you know we can give these discretionary items a bit of a work out as well.
Let me know if you think I'm out of my mind for thinking this way - but, in today's market, and in ANY market, you have to give as sharp a look at money GOING OUT as you do to MONEY COMING IN! Now - I THINK I GET IT!
Your thoughts - and budget-trimming ideas?
DEAN & DEAN'S TEAM CHICAGO

MY home trimmed the fat on Car ins, groceries and newspapers that are free at the library and those magazines are free at the library.
THere are fun things to do that do not cost money.
Saving alot on gas by planning my trips on a daily basis.
I just read an article the other day about "it's not what you make, it's what you keep".
I have cut out non-essential lunches and instead brown bag it.
I've cancelled the color mags that I was sending to 50 clients every other month. They were nice, but not many referrals, if any.
I may get rid of a website soon.
Less color copies, I mean do buyers REALLY need a color mls print out when they are going to see the place IN LIVING COLOR? NO! Instead of color brochures, I use 33# glossy presentation paper and print in grayscale. It looks classy and expensive, even though it's not.
ZERO print ads. Not even for open houses. Buyers find everything on the internet, so why spend oodles on newspaper ads?
etc., etc., etc.
On a side note, hope everything is going good in the windy city. There's a starmaker class gloing on in Toledo right now, so I have been sitting in, it's like I never left MSP!
I'm sure you will mind paying those extra taxes on the money you will save!
Dean,
My husband and I are both self employed, we have a good income and I am thankful for that. However, he has had a liver transplant (1996) and our insurance is unreal, over $1700.00 month. I will be so glad when we get 65, we are 61 now, so we can have cheap insurance. We both drive alot, he is a building contractor, and gas eats us up. What has saved us throughout the years is we have no house payment. We have never financed a home over 10 years, paid one off in 5 and the other in 7. Our home now is free and clear. I think the best thing anyone can do is get that mortgage paid off, don't worry about the tax deduction, keep paying on that principal. Your home in money in the bank!
Good job on the savings -- move the savings and buy up some real estate for yourself now!
Dean - am sure we've got more trim to do, but canceling realtor.com expenses that were never productive was the first one.
Great list you put together for us here.
best
I have definately trimmed the fat on some of the services that were not really giving any return on the investment. It's more important for me to be able to stay in business through the tougher times than to have all the bells and whistles.
At home we have cut back on ordering take out - I"ve pulled out the recipe books and cook more healthy meals from scratch. We eat the leftovers. <g> We've actually been losing weight without really trying.
No more soft drinks either, iced tea is better and less expensive.
Hey, everyone -
Thanks for the insightful comments. We seem to have hit a nerve here - especially on the need to trim expenses, in ANY market, strong or not.
There seems to be a consensus away from print advertising - glad others are realizing the only benefit here is seller pacification, and perhaps an ego trip. Few, if any, convertible buyers here, and very costly to run.
Larry - the staff issue is hardest, because people are involved. Many of my help is virtual - "assistance" rather than "assistants," so it is easier to ratchet up or ratchet down help as needed.
Again, thanks for the thoughts!
DEAN & DEAN'S TEAM CHICAGO
Great reminder to constantly analyze--and reanalyze--what works, what doesn't and move forward.
all the best,
Audrey
Hey, Kathy -
I agree with you here - best personal sights for lead generation for us are our core Web Center - dean-team.com,and our Blog Center - BlogChicagoHomes.com. All our listings are syndicated automatically on the big real estate sites - Google Local, Yahoo, Trulia, Zillow, Live Deal, Chicago Tribune.com/homes, and on, and on - not available a few years ago.
This is where the leads come from, and they come PASSIVELY - without a lot of intervention on our part (although we have always done a little SEO and pay-per-click, reduced this year).
I've seen some agents shoot themselves in the foot by cutting the wrong things. You need to be careful where you cut on the web - AND YOU NEVER WANT TO CUT OUT TRAINING AND COACHING!
Thanks again for the thoughts - call, write, or drop in anytime!
DEAN & DEAN'S TEAM CHICAGO
Funny I think blogs are the best money saving marketing tip there is. They far out perform a website when it comes to SEO. I stopped my print advertising last year when I tracked leads per dollar spent. Thanks heavens my car is paid for, still in good shape and runs on regular gas. Now I'm off to show houses to folks who found me on the internet :-)
Cindy -
Indeed, blogs are a great, no-cost way to: 1. Network, with agents across the country and in Canada - for tips and ideas, and for possible referrals, and 2. Improve search engine visibility.
It takes work, as we heavy bloggers know - our Team in Chicago writes something every day for BlogChicagoHomes.com, and I post on AR daily as well. But, well worth the time investment, many times over!
Great thought - wish more agents would take advantage of the benefits of blog posting.
DEAN & DEAN'S TEAM CHICAGO
Let's see...I've never been a big spender on advertising, so I let it all go to the web. NO PRINT. I've never been a believer in that at all. It's an astronomical expense for little, untrackable return.
My husband and I are self-employed, and he works mostly from home, so we only use one car(and I hardly ever wash it, so there's more money saved:)) I know, that's bad. We are fortunate in that my son's school is around the corner, and I work about 2 miles away, so no commuting expense.
I no longer have a land line phone. We hardly ever eat out, but we never really did that anyway. I clip coupons and shop sales, but not to where I'm going to ten different grocery stores a week. Time is money too. I do all my own baking, make my own salad dressings, and pop popcorn for treats now instead of buying expensive and fattening bags of chips - just a few ways that I save on grocery bills. No pop either, just tea and coffee.
I don't mail out more than the 500 paid mailings per month that I get from my company. I'm saving on color copies. I cut out most of my cable channels. We use energy saving lightbulbs in every fixture in the house, no matter how stupid they look.
I do this not only because times are hard, but because I'm somewhat frugal anyway. Plus, this is all to counteract the debt I've already run up by trying to remain self-employed! Aargh...
BTW, here in the Pacific Northwest, our multiple does not automatically upload listings to Realtor.com. I use a site called RMLSlite and upload my listings for $5 each. They're not featured, but I have heard that the featured listings don't get much of a return anyway.
Leasing a car is costly. I don't understand it. Is it because you feel you need to have a certain sort of car. $555/month to borrow something and have nothing to show for it! WOW! I bought my car for $1,200 from someone who was going to donate it and insurance is so cheap when there is no payment and it is owned outright.
I always keep expenses to a minimum. No Talking House, no leads programs, no expensive website hosting/SEO/Pay Per Click stuff, no monthly advertising fees, no mailers, no farming, no doorhangers, no virtual tour services, no subcriptions to the number of real estate service companies out there, no sending useless ads to be thrown in the garbage, no payments to realtor.com for advertising. I want to make money, not give it away to the miriad of companies out there.
Joseph -
Thanks for your comments - I'm not a big fan of leasing, but my accountant is far more clever than I am when it comes to tax deductions, and he feels this is a better option for me than outright purchase, unless I buy a very inexpensive car.
You inspire me with your frugality - I need to trim EVEN MORE!
The key here - trim those items that are merely frivolous - and don't make money for you!
Again, thanks for your comment!
DEAN & DEAN'S TEAM CHICAGO
I can tell you put a lot of thought and effort into this post, and it's very, very helpful. THANK YOU! Jerry and I, too, just signed up with Visual Tour and love it! Love paying one flat and predictable fee to help with budgeting, and just like the look and the personal control of it better anyway.
Thanks again for the pointers.
p.s.
Who is GTL health insurance? We have Blue Cross right now and hate being with them because of cost, and even though we never go to the doctor and health has not changed (except for being one day older each day!) they upped our premium about 20%. Hoping GTL is in Kentucky!
Got a toyota yaris dooes get milage and saves me over $200 a month in gas
http://www.appraiserking.com/windermere-real-estate-appraiser-appraisal-florida
I cut back on the bells and whistles on my cell phone and got that from $145 down to $69 a month, threatened to switch cable/high speed to another company and cut that bill in half, dropped my NetBiz advertising for Google placement ($75), and built my own website for just $110 a year, as oposed to the $36 a month I was paying, and I'm still looking to trim more fat.