Geez - what day is it today? Wednesday? Thursday/ Man, these holidays really screw up us old-timers orientation!
Well, today is our Annual Goals Declaration Meeting for Dean's Team here on the North Side of Chicago! Afterward, we all go out for a beer - perhaps, two!
As for me, my own Goal Summary follows. Who wants to hold me to them - please let me know!
One catch - I get to hold you accountable as well - so we have to share, in confidence, of course, our specific goals and objectives for 2008. And I need your COMMITMENT that we can stick together throughout the whole year - make sure you will do this before you volunteer, or things won't work out!
Team Goals to be finalized after I meet with Buyer Specialist Kathleen Weaver-Zech and Listing Specialist Jeff Ardito this afternoon, and review their stats.
PERSONAL FIRST (YOUR LIFE SHOULD ALWAYS COME FIRST)
- Standard Work Hours - Monday - Thursday, 7:30AM to 5:30PM, Friday until 4:00PM, Saturday until Noon. Sunday Off.
- CMA TIME Tuesday and Thursday evenings only, Saturday mornings.
- One week-long Spring Vacation in a warm place, plus three extended weekends spread throughout the year. Family time off - Christmas, 2008 through New Years Day, 2009
- Systematically Exercise Daily
- Complete Basement Finish/Rehab
- Pay attention, weekly, to summer landscaping/garden maintenance
- Put together finances for 2009 personal move closer in city - Lincoln Square or Ravenswood Neighborhoods
- Build a REAL personal financial plan, stronger personal savings, retirement plan, will
- Reduce debt by one-half - "smart spending" only
- No more "month to month" thinking
BUSINESS GOALS - SO THAT THE PERSONAL GOALS ARE ACHIEVABLE!
- GCI - $435,500, based on Average Sales Price of $316,680, Average Fee of $8,708.70, and increased Listing Fee (no word "Commission" here!).
- Gross Volume - $15,834,000
- Cost of Sales - 35%, after an average Team/KW split of 67%
- Operating Cash in Accounts - $10,000
- Call-to-Appointment Rate - Sphere/Referred: 100%; Prospected (FSBO/EXP/NEIGHBORS, etc.): 33%
- Appointment to Conversion Rate - Sphere/Referred: 80%; Prospected: 33%
- Conversion to Sale Rate: 80%
- Sale to Closing Rate: 95%
- Contacts Required to Reach Goal: 2,880 per year; 240 per month; 60 per week - assumes 48 working weeks per year
- CMA's or Exclusive Buyer Presentations per week - Sphere/Referred and Prospected - 144 per year, 12 per month, 3 per week. 1 CMA from Sphere, 2 from Prospected or Online Leads.
Key Verbal Commitments - BALANCE in Personal and Business Life. NO MORE BABYSITTING! No gratuitous activities for clients to merely placate them, (unnecessary advertising, public open houses, etc.), retire toxic clients quickly, increase listing fee by 20% in 2008, minimum monthly Team member accountability meetings - "Shape Up or Ship Out," Hire Talent - Screen New Team Member Candidates Thoroughly, Get Pre-Authorized Price Reductions, EZ Out for Us in Listing Agreement if seller doesn't respect our counsel and advice, Interdependence and Training of others in our KW Office, Reduce Business Debt by two-thirds, and eliminate non-working cost items quickly ("lead with revenue," but don't be afraid to try new things).
Who wants to partner with me for 2008? Let me know, via email or phone.
DEAN & DEAN'S TEAM CHICAGO
